The main advantages of using 3D Secure are:
- Reduced Risk Fraud - with this new technology misuse of cards and loss of payments is significantly reduced.
- More Protection - Authorization requires confirmation of identity, code etc. from the card issuer.
- Safety against Fraud Loss - it provides merchants security against fraud loss.
- Greater Customer Content - Using a 3DS protection such as Verified by Visa or MasterCard SecureCode provides greater customer satisfaction. Clients now find it easy and secure to shop online.
- Increase in Sales - with the new customer confidence there is an increase in sales.
- Better International Transaction - merchants find it safe to accept international card transactions.
- Secure Server - 3D Secure offers secure transactions through ssl encryption
- Merchant Satisfaction — with reduction in fraud cases the merchants get an opportunity to increase sales and decrease disputed transactions.
3D Secure allows online validation of payments and credit card transactions. As an authentication technology, 3DS uses SSL encryption to transmit information.